If you don’t have a mobile site (or it’s not optimized for smartphones in some way), 61% of visitors will return to Google to find a site that is easily readable on a mobile device.
What is a Mobile Friendly Website & Why Does Your Business Need One?
Mobile devices account for one in every three minutes spent online, and that matters.
What is a mobile friendly website?
A mobile friendly website is one that displays well on hand-held devices such as smartphones (e.g. iPhone, Galaxy S4, HTC One, etc) and tablets (e.g. iPad, Galaxy Tab, Surface, Kindle Fire). While most sites are visible on mobile devices, simply being visible does not mean the site offers a good user experience on a small screen. Many websites still require the user to repeatedly zoom in and out in order to navigate on a mobile device. This does not equate to a good user experience.
A mobile site, as pictured above, has different functionality and is developed to meet specific needs. The tabs in the center of the screen provide simple navigation for the user and present the most relevant information to them. With a mobile friendly site, the user can quickly find the information they came looking for. They can simply tap the screen to instigate a call, be directed to a map of your location and see any special offers that you have– all in one glance and within two clicks– which does equate to a good user experience.
So the question is not if, but when and how, you should start planning the mobile strategy for your business. A positive experience builds customer trust, which builds better relationships. And the process of developing a mobile friendly site doesn’t have to break the bank. GCI has solutions that can fit your budget, no matter what the size.
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