The Stormans were spending six figures annually on newspaper and direct mail advertising but were seeing no results.
With the desire to eliminate their print ads, and explore alternative forms of advertising, the Stormans came to GCI. They were looking to give their customers a more interesting and fun experience, with the goal of a 10% increase in sales by the following quarter. They also needed assistance with defining and initiating their first ever customer rewards program.
We defined and designed the Thrift-e-Card membership awards campaign and introduced a mascot named Peare to act as a spokesman for the membership drive. GCI also worked alongside the Stormans to conceptualize, name, design and create all logos and signage for regular daily specials and promotions.