Lexar came to us to help them design and develop their branding and promotions and, of course, they needed to stand out from the crowd. They came to us with their logo already designed and hoped to work this into an entire functioning brand.
As a jump off for the company’s branding and collateral, we undertook design work for a complete identity package, including business cards, presentation folders, letterhead and envelopes. We also developed a custom made mascot, Captain Lexar, for a campaign that targeted people whose land investments were at risk with impending balloon payments, and delivered to key area codes.
The construction business is an already competitive industry, and starting a building business from the ground floor, during an economic downturn, adds to the challenge, but Lexar has not only thrived, but they have expanded into 2 additional states.