public relations (knowing how to say “hello!”)
Making and maintaining contact with the public is crucial for your organization to thrive. GCI ad agency helps you reach out by increasing your visibility in the community and providing delicious information (a.k.a. brain-food) for your audience to digest. Answering the many questions people have about your company or organization in an endearing and positive way is the essence of good PR.
A well-planned, long-term, consistent public relations program is the foundation for successful marketing and GCI makes it easy with all the tools and components you need to make it happen– all under one roof.
gci pr services include:
- Media Relations- Should you run an advertisement in the newspaper, or online? A billboard, or (pardon the jargon) bus-butt? Whatever the lingo, we’ll help you figure out how to get the most bang for your buck.
- Marketing Communication- The sum total of all the stuff you know you need to be doing for your business but probably don’t have the time for: creation of advertising, generation of publicity and promotion, design of packaging, point-of-sale displays, trade show presentations, and design/execution of special events.
- Events and Happenings- Stimulate interest in an organization or person. Throw a well-planned “event,” complete with fun activities (which are actually fun) designed to facilitate interaction between you and your audience.
- Social Media- Social networks, and online communities aren’t just for cyber-bullying (which is a terrible thing by the way). GCI can outfit you for traversing these sprawling networks for marketing, sales, public relations and customer service opportunities through good ol’ user-to-user contact. These forms of marketing can create buzz about news worthy events, and if you’re adventurous in your messages, can become the next Internet sensation.
gci has the talent to make it happen:
Account Executives- our executive provides advice to you, defines problems and situations, assesses the needs and demands of your audiences, recommends a communication plan or campaign, and gathers resources to support your PR goals.
Creatives- Writers, graphic designers, artists, video and audio producers, and photographers – everyone necessary to make sure big ideas actually make a big impact.
Media Specialists- Professionals who can advise on the preferences, limitations, and strengths of the various media used to serve your PR goals. We find the right media and the right buys for the client’s messages, avoiding wasted advertising investments.
Researchers- These fine folks come in at the beginning and the end of each PR push. First figuring out the needs and expectations of the audience we’re targeting. Then examining the results of the push, further refining the entire process.