Why do you need an agency?

If you haven't worked with an agency much or at all, the answer may be unclear. This page will help address the key reasons a business should hire an agency.

In Differentiate or Die (2000), Jack Trout addresses the importance of making your business stand out from the competition. This edict is even more important in a weakened economy when the competition is most fierce. A good ad agency knows how to distinguish you from your competitors and help deliver an advertising message that not only informs but, more importantly, persuades your target audience to choose your company. Below are some fundamental reasons why you should hire an ad agency.

Objective Point of View. A common trap that many organizations fall into is marketing myopia. Here, businesses are so involved with their own products and services that they may miss key marketing strategies. Most organizations focus on three basic areas: service, quality, and expertise. These are valid and important qualities. However, if you and your competitors focus on these three areas you run the risk of becoming indistinguishable from one another. Many companies work to inform potential clients about their services but pay little regard to why the customer should select them over the competition.

Provides Creativity, Stays current with Advertising Trends, Technical Skill and Marketing Savvy. Creativity and technical skill are where an ad agency shines. GCI, for example, employs a full-time combination of highly trained business, creative and technical experts.

Our team includes:
• account executives	• artists	• video producer
• researchers	• graphic designers	• web designers and
• media buyer	• print specialists	programmers
• copywriters	• photographers	• social media experts

These professionals have extensive experience creating display ads, websites, developing radio and TV commercials and finding the best suppliers. However, in the end, it's the bottom line that matters: "An agency's major job is to make the cash register ring. Their job is to help increase sales and to help their client meet agreed upon goals."

Your Advertising Dollars Will Be More Cost Effective. An ad agency will find the right media that reaches the right customer in the right place at the right time, saving you time and money. They will help you with promotional costs as well as measuring campaign efforts and effectiveness. An ad agency can save you money by finding ways to cut costs in printing and media buys through its skilled negotiation.

GCI provides all the services offered by agencies operating in larger markets, but it has scaled down its costs to fit the local region and the requirements of smaller businesses. We can work on a project by project basis or from a comprehensive strategic marketing plan with measurable results. Whatever you choose, the money you invest will be well worth it as you gain customer loyalty and increase sales.

As Greg Stormans said: "It's not the money you spend, but the money you make."

The Local Advantage. GCI offers 35 years of experience in our community. We understand the market, the media, and have the creative talent to match your needs. GCI provides a full range of services in all areas of communication and marketing.
These services range from:
• strategic planning • creating ads • sales promotions
• trade shows • packaging • public relations • event marketing
• selecting the most appropriate media
GCI knows and understands what works in our local market and is constantly exposed to new and emerging marketing opportunities.

With GCI by your side you'll be in a better position to thrive in today's challenging and competitive market. GCI is an ad agency that can make a positive difference in your business.

GCI'S SERVICES