4 Do’s For Great Websites
Company and product websites are the most important communication and marketing vehicles for almost every business. What you say, and how you say it is what will elevate your sleek, exciting and successful website from the sea of useless, boring and confusing ones.
Keep it fresh
A good website will expand gracefully and is never “done”.
Consistent updates to content, posting latest news, product updates and optimization of pages for maximum SEO will help you get more visitors, get higher quality visits and more people coming back to your site. Done properly your site will become the authoritative source for news and goings-on about your business.Precisely the way it should be!
Code Properly
Clean, standards-based code performs better, is more searchable and makes updating a snap.
It’s tempting for business owners who want to do their own websites to use simplified tools to put a site together. Just spend a few hundred dollars on a piece of software that promises to take all the guesswork and mystery out of the equation.
Don’t be fooled!
A modern website is inherently complex to construct, but will also be easy to update.
When these shoddy tools stop working properly you’re stuck looking at the code to try and solve the problem. Updating sites built using these tools is usually extremely tedious as well. Especially if you lose the original files, or the software becomes (inevitably) outdated.
Plan to be engaged in the process
We’re the experts at building your site, and you’re the authority on your business put us together and we’ve got a winning team!
We will collaborate on identifying priorities, information architecture and creating the assets (text and images) going into your site. Once your site goes live you’ll have a variety of options for ongoing support and maintenance from us and solid instruction on how to use your new site’s features. Yes, there will be work for you to do (we’re not psychics no matter how hard we try) but your input throughout is invaluable in making sure your site comes to serve the specific needs of your business.
